WMG – Professional Blog

https://signsofthetimes.com/best-outdoor-advertisements/?slide=6

“Bendy Buses” is an outdoor advertising campaign by The Polyclinic that featured vinyl wraps on buses with a flexible center. The Polyclinic is a multi-specialty health-care group that has multiple locations and practice specialties in the Seattle area. This specific ad campaign, placed on flexible buses, advertised for the sports medicine area of practice. The appeal used to evoke an emotional response is humor. The bus’s flexibility is a metaphor for the various joints in the human body.

The objective of the ad campaign is to increase brand awareness and expand Polyclinic’s patient base in the Bellevue area. The target market for the ad is older people with joint pain who may need treatment for an injury. Physical therapy or sports medicine is often a solution for these types of injuries. The action the ad wants the audience to take is to book an appointment with The Polyclinic. If the action is taken, the audience member will benefit from being treated for their joint pain or other medical issue.