“Jingle Jangle” is a billboard advertisement for a Christmas movie that premiered in the 2020 holiday season on Netflix. This campaign is a series of two billboards, pictured above, both featuring Jingle Jangle movie images, connected by two strands of lights suggestive of some sci-fi power that may feature in the movie. The appeal that evokes an emotional response is novelty. Seeing lights incorporated into a billboard display may increase impressions and ad takeaways.
The objective of the ad campaign is to inform viewers about a new holiday movie and encourage more viewers to watch it on Netflix. The target market for the ad is children and their parents who celebrate during the holiday season. The ad encourages viewers to watch Jingle Jangle on Netflix. If the action is taken, the audience member will benefit from an entertaining movie.
WMG - Professional Blog 
Leave a comment