WMG – Professional Blog

https://signsofthetimes.com/best-outdoor-advertisements/?slide=28

“Feed Imagination” is a series of billboard ads by Goldfish. The ads feature large-scale images of drawings completed by customers in the market who published their drawings on social media and tagged them with “#FeedImagination.” The campaign is a crowdsourcing effort in which Goldfish fans can have their drawings displayed on a billboard.

The appeal of this ad campaign is the uniqueness of the opportunity to have a drawing published on a billboard and the variety of drawings from the community. The objective of the ad campaign is to encourage the public to draw and share their images online to increase brand awareness, so the target market will purchase more Goldfish. The target market for this ad is children and their parents, who are the primary grocery purchasers for the household.

The ad wants the audience to draw their own images and share them on social media with the hashtag, as well as to buy Goldfish. If the actions are taken, the audience may benefit from the opportunity to have their artwork published on a billboard and enjoy a tasty snack. The opportunity to have their artwork published is the value proposition of the advertisement.